ARMOR lauches the new Shelf Concept

The Inkjet consumable’s offer is more and more varied and complex. The development of separated cartridges for each colour is one consequence of the increase of the references number per linear. A consumable shelf can thus contain today between 200 to 400 references according to the number of represented brands.

Moreover, ARMOR wishes to reinforce its image and to anchor the brand notoriety, which requires innovations and especially concerning the merchandising. Here are all the main purposes of the ARMOR merchandising kit: “THE ARMOR SHELF CONCEPT”

This project has been developed in partnership with the whole ARMOR sales area and thus enables a very precise study of the different existing sales points.

THE ARMOR SHELF CONCEPT is made of an horizontal pediment that is placed on the top of the furniture. At each end of the ARMOR offer (from left to right) are placed big kakemonos (vertical separators) enabling to delimit the ARMOR offer from the OEM  (constructors) offer. To differentiate the brands inside the ARMOR offer, little brand kakemonos have been created, respecting the colour codes used on the ARMOR packaging.

THE ARMOR SHELF CONCEPT is a tool that truly supports the sales for the shelves managers. It will enable an increase of the passing by number inside the printing consumables’ shelf thanks to its attractive shape and it will thus boost the sales. Moreover it induces a better rotation of the products on the linear. Finally, it is a very useful tool for the salesmen who will be much more effective in their advices with the customers since the suggested offer is very well structured and information are available very easily.

In one word, THE ARMOR SHELF CONCEPT will enable to simplify and stimulate the customer purchase’s act. And for the sales points, to improve the service and the profitability of their printing consumables’ shelves.