Lead-analytics

Published on 19/07/2018

Armor Office Printing: targeting the corporate photocopier consumables market

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As part of its ongoing strategy to expand its range, the European market leader in remanufactured cartridges, Armor Office Printing, is now positioning itself in the corporate photocopier consumables market. Based in Nantes (France), the company is launching 60 cartridge product combinations in the copier range offering full compatibility with the main manufacturers: Kyocera Mita, Canon, Ricoh, Konica Minolta and Samsung. The range offers 100% remanufactured consumables marketed under the OWA brand – a dual economic/ecological advantage compared to the existing manufacturer's range.

Growth in MPS solutions: an opportunity in the copier market
Centralised management of printing equipment, known as Managed Print Services (MPS), is in high demand in the corporate sector, especially within IT departments. Just a few years ago this type of service was mainly only exploited by large groups. Now this trend is gathering pace among small and medium-sized companies. This is demonstrated by the fact that 65% of companies intend to increase their MPS budget in the coming years (source: QUOCIRCA July 2017). We are now observing that MPS solutions are increasingly incorporating photocopying equipment. To help them seize this opportunity, Armor is aiming to support its reseller partners in the photocopier market by offering a range of consumables that meets the demands of companies with MPS contracts.
 
Céline Berson, Copiers/Services Category Manager at Armor comments: "This investment by companies in MPS solutions is designed to increase productivity and reduce printing costs over the long term by centrally managing all printing flows. In the light of this trend, there is a real opportunity to offer copier cartridges to IT and office equipment resellers."
 
60 copier product combinations to cover the biggest sellers in the market
Through its OWA range, Armor is now offering some sixty product combinations of remanufactured copier consumables that are fully compatible with the copiers of the 5 biggest manufacturers in the market: Kyocera Mita, Canon, Ricoh, Konica Minolta and Samsung. When designing the range, Armor analysed customer demands in order to offer the most appropriate products of the highest quality. Armor's photocopier consumables range also ensures that communication will be maintained with current MPS solutions. Photocopying equipment will therefore retain its durability and optimum operational performance throughout the maintenance contract.
 
Remanufactured consumables: an economic and ecological solution
One of the advantages of remanufactured copier consumables is lower cost, enabling IT and office equipment resellers to increase their service margin compared to OEM cartridges. "On average, the OWA photocopier consumables solutions generate immediate savings of 30%", states Céline Berson. The remanufactured consumables are also obtained from collections and recycling carried out in Europe, making the range a perfect fit for the CSR approach that is becoming increasingly important to companies.