Published on 27/09/2017


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The reform of French labour laws is in full swing, with all its uncertainty and resistance. But French medium-sized companies have a good idea of what measures need to be taken to support an economic upturn. Invited to a meeting on 11 September in Niort with the Prime Minister, Edouard Philippe, and the Minister of the Economy, Bruno Le Maire, I had the opportunity on behalf of Armor of reiterating the need to support innovation.


How? By removing the ceiling on CIR research tax credit for SMEs in two ways:

- By widening the base of expenses eligible for the tax credit to include prototypes, industrial pilot runs and the marketing launch costs for new products
- By increasing the research costs reimbursement percentage to 50% for SMEs and mid-caps, instead of the current 30%

Words that seized the full attention of the government team…

Because innovation is the main driver behind job creation. At ARMOR this is our day-to-day practice while developing bespoke products and services, whether in our “historic” businesses or in our “fledgling” activities. In the thermal transfer consumables business, this spring we launched new inked ribbons designed for the electronics industry and the world of textiles. For the Armor Beautiful Light business, the ASCA© flexible photovoltaic film, incorporated within top-of-the-range corporate gifts, is set to be used in a few years time on a wide range of industrial surfaces. Another start-up innovation project: Armor 3D, the designer of OWA 100% recyclable 3D filaments, is developing a tailor-made range of materials to meet the needs of industrial prototyping.
 But innovation is not limited to technology, even if this is its prime source. It also applies to the power of “intrapreneurship”, namely entrepreneurship within the company, and to the possibility of novel and more creative ways of working. The DOT collaborative project is testament to the dynamism of Armor 3D, which has joined up with the TechShop of Leroy Merlin and other start-ups to design the OWA bluetooth speaker, printed using ecological 3D filaments.
The circular economy brand OWA, developed by Armor’s second historic business (Armor Office Printing - AOP), has now become a recognised eco-responsible label. AOP’s partnership with the office supplies producer, CEP, is another concrete example of OWA’s ambitions being put into practice: with production that respects our resources and the continuous improvement of materials recycling. The product range created is called "Ellipse by OWA".