Recognized as an association of general interest, its vocation is to help entrepreneurs who have lost their business to bounce back professionally - there are around 60,000 business bankruptcies in France every year - and through its action it hopes to change the way people look at failure.

Aware of its corporate social responsibility, ARMOR GROUP has decided to support the 60 000 rebonds initiative by becoming a sponsor. At the same time, the Nantes-based industrial company has joined the Club des Entreprises du Rebond (CER), whose ambition is to unite, animate and develop the loyalty of companies committed to 60,000 Rebonds and the entrepreneurs it supports. ARMOR GROUP will provide financial support to the association for a period of three years, which corresponds to the support provided by the association to 2 entrepreneurs on the rebound. “This initiative is in line with ARMOR GROUP's commitment to promoting entrepreneurship and social, regional and community involvement,” says Hubert de Boisredon, Chairman and CEO of ARMOR GROUP.

In 2024, in the Grand-Ouest region, the 60 000 Rebonds association supported 189 entrepreneurs in their post-liquidation rebound, thanks to the commitment of 374 volunteers, 4 employees and numerous partner networks. All united around a single objective: to offer entrepreneurs who have experienced the loss of their business a chance to bounce back, while transforming society's perception of failure.