Celebrating a new identity
In January 2024, ARMOR PRINT SOLUTIONS made a significant change by becoming ALTKIN. To mark the first anniversary of this transformation, the European leader in alternative printing unveiled to its customers and partners a poster created in collaboration with Nantes-based artist Docteur Paper and the Musée Atelier de l'imprimerie de Nantes. Printed in 100 unique and numbered copies, the work depicts a city with multiple references to the printing industry, the history of ARMOR GROUP and ALTKIN. ‘This work was born out of our change of identity,’ explains Angélique Gohard, Computer Graphics & Communications Project Manager at ALTKIN. ‘To mark this event, we wanted to offer our customers and partners something symbolic that echoed the history of the printing company’. A reproduction of the poster was given to ALTKIN employees to celebrate the anniversary. The 100 original copies were sent to the company's customers and partners.

A 100% Nantes collaboration
For this project, ALTKIN first approached the Musée Atelier de l'imprimerie in Nantes, which quickly suggested the name of the artist Docteur Paper, with whom it regularly collaborates. ‘We really liked his work and it corresponded to the messages we wanted to convey. And we liked the idea of having a 100% Nantes-based collaboration’, reveals Angélique Gohard. For his part, the artist confides: ‘I was immediately taken by ALTKIN's project. I have a particular affection for printing, and the historical aspect of this work also appealed to me.’ This historical aspect is visible in the image, but also in the printing process itself. ‘The poster was printed in letterpress on one of our machines, a FAG letterpress from the 1950s,’ explains Pascal Fondin of the Musée Atelier de l'imprimerie in Nantes. ‘We are delighted to have been able to add an extra historical touch to this project,’ he concludes.